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New Guidelines for Marketing Partnerships: Borrow from Jazz Improv
Click on the audio player! Download: 04-the-shampoo.mp3 I’m writing this on Sunday morning and so what better musical accompaniment than the gospel underpinnings of pianist Les McCann playing his...
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Nonprofits get a grip!!
Click on the Audio Player! (If this is an email, access the tunes online at www.newprwordsandmusic.com) Download: god-bless-the-child1.mp3 I’m about to write a check to the Special Olympics. The...
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Buyer Personae, Meet Brand Personalities
To celebrate the end of the week and get us groovin’ into the weekend hit the play button for pianist Gene Harris’ version of ‘Put it Where You Want It’. More about why this selection at the end of the...
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Back on the Content Wagon
Jeff, the love of my life, was practicing his drums this morning to this killer big band tune from George Benson’s Big Boss Band album – “Without a Song.” It struck a chord because content is the...
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How to Succeed in Magazine Publishing: A Winning Formula
In honor of Moffly Media’s inaugural A-List Awards (read on) today’s musical post is “Shaking the Blues Away” sung by Doris Day. eMail readers need to log-on to listen. Download:...
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It’s not Business. It’s personal.
This post is about human business. The musical post isn’t directly related. It’s a song I love, Don Quixote, a beautiful song by Brazilian composer/singer Milton Nascimento. I guess I hope that the...
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Marketing isn’t easy. If you want results.
To make the realities in this post easier to swallow, listen to Sinatra’s swingy version of “Nice ‘n Easy.” Download: 19-nice-n-easy.mp3 I just had dinner with my friend Mary Kay who’s a research...
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Letting it go: Accepting that we only control so much
To accompany a holiday-time post about accepting what’s out of our control in order to live productively, enjoy listening to jazz pianist Oscar Peterson’s take on ‘Let it Snow!’. Vibes player Dave...
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How the Worm is Turning for Newspapers
This post is about the continuing – and increasing pace of – the evolution of print newspapers into online entities. The musical post is not directly related. It’s a tribute to Joe Morello, the iconic...
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Small Businesses: Beware of Online Marketing Offers from Your Local Paper
This is longer than most of my posts. But I’m really het up! Music-wise, no relevance. I just picked something that always makes me feel happy and relaxed – Flor de Lis by Djavan. Download:...
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